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ALLEN CARR
CORPORATE PARTNERSHIPS

ALLEN CARR’S EASYWAY CORPORATE PARTNERSHIPS – SELECTED ILLUSTRATIONS IN THE UK

Tesco

Why are Tesco doing this?

Managers at Tesco have communicated to their employees that health screens are a great start to understanding their health risks but actioning the next steps can be difficult without support.

Tesco’s Occupational Health identified smoking as an essential health factor / determinant, hence:

  • Quitting smoking is the highest priority next step that Tesco employees can take to improve their immediate health, highlighting that half of all regular cigarette smokers will eventually be killed by their habit
  • Offered all employees to attend Allen Carr’s Easy Way to Stop Smoking session in most major cities of the UK Free of Charge (the cost of the programme will be paid for in its entirety by Tesco’s Occupational Health)
  • Employees who want to stop smoking are encouraged to take part in group sessions, whilst also being offered 2 booster sessions as part of the package, should further support be required to stop smoking
BT

British Telecom

British Telecom’s (BT) Work Fit has teamed up with Allen Carr on a special promotion designed to help BT employees to stop smoking. They communicated to employees & published on the website the following “Special offer”:

  • “As a BT person you can attend any UK Allen Carr clinic and receive a 20% reduction on the normal cost - currently £220 and this comes with a full money back guarantee, so if you do not quit smoking, you get your money back
  • For just £176 (about the same cost of smoking 20 a day for a month) you could enjoy life as though you had never lit that first cigarette
  • To book you course, call 0800 389 2115 and quote BT giving your EIN and line of business”